Compared to Tide Liquid Laundry Detergent, which costs over $60 when compared to 4 gallons of Alpine. A commercial liquid laundry detergent concentrate with optical brighteners. ALPINE Liquid Laundry Detergent Concentrate is formulated to remove grease, grass stains, dirt and other tough soils while leaving clothes bright and freshly scented. For HIGH EFFICIENCY WASHERS, use 1 to 2 oz. per 100 lb load.